Bulgarian
Founded2012, Kazanlak
Atelier51-200 employees
Ingredientrose oil
Four lines with different shelf roles.
Skincare ritual
Creams, serums, and daily care with plant-derived actives.
Body care
Lotions, shower products, and body rituals for premium retail.
Natural fragrance
Fragrances inspired by Rosa Damascena and the Rose Valley.
Product development
Concept, formulation, packaging, and market preparation.
The Rose Valley as origin, not decoration.
The product story starts with ethical sourcing, high-quality rose oil, selected natural ingredients, and sustainable partnerships with regional growers.
- ethical sourcing
- formulation control
- natural ingredient selection
- local agricultural partners
From Kazanlak to boutique and international beauty channels.
Collections can be positioned for retail, wellness, gifting formats, specialty stores, and selected B2B partnerships.EuropeUnited KingdomAsiaMiddle East